For youth sports academies and clubs

Every parent inquiry answered, even when you're on the field.

PlayBase sets up the follow-up, booking and re-enrolment systems that turn missed calls and slow replies into registered players.

A Tuesday practice, with PlayBase running
4:42 pm
Missed call from a new parent
4:42 pm
"Hi, it's [CLUB NAME]. We're coaching right now. Want to book a free trial session? Pick a time here."
4:45 pm
Trial booked for Saturday, 10:00 am
Friday
Reminder sent with field location and what to bring
The problem

You run a great program. The admin around it leaks players.

Calls come in during practice

Parents phone when they're free, which is when you're coaching. By the time you call back, they've contacted the club down the road.

Trial requests sit for days

Website forms, Instagram messages and emails land in different places. Nobody owns the follow-up, so interested families go quiet.

Re-enrolment is chased by hand

Every season means spreadsheets, group texts and reminders sent one at a time, and some returning players still slip through.

What we set up

The PlayBase Roster Engine: four systems that run while you coach.

Built for your club, in your name, and connected to the tools you already use.

Missed-call text-back

When a call goes unanswered, the parent gets a text within seconds that answers the common questions and offers a time to book.

Inquiry to trial booking

Every form, ad and message feeds one inbox. New families get an instant reply, a booking link for a trial or assessment, and reminders before the day.

Registration and re-enrolment

Seasonal campaigns go out to the right age groups automatically, and one board shows who has registered, who is pending and who has lapsed.

An assistant for parent questions

Schedules, fees, age groups, what to bring. An AI assistant trained on your club's details answers by text and web chat, and hands off to you when it should.

How it works

From first call to live in three steps.

1

A 20-minute call

We look at how inquiries reach you today and where families drop off. You leave with a clear picture, whether or not we work together.

2

We build it for you

We set up the systems, write the messages in your club's voice and connect your phone line, forms and calendar. You approve everything before it goes live.

3

Launch and keep improving

We switch it on, watch the first weeks closely and adjust. Each season we update the campaigns so you never start from scratch.

Why PlayBase

Built by a coach, for the people who run clubs.

Thomas Blackburn is a high school football coach who started PlayBase because he wanted to spend more time on the field and less on everything off it. We only work with youth academies and clubs, so the systems are built around seasons, age groups, tryouts and parents, not adapted from a generic template.

Founding club offer

We're taking on our first three clubs at founding-club pricing.

You get the full Roster Engine at a reduced rate and direct access to Thomas throughout. In return, we ask for honest feedback and a testimonial once the results are in.

Claim a founding spot
Book a call

See where your club is losing inquiries.

Pick a time for a 20-minute call. No pitch deck, just a look at your current setup and what we would change first.

FAQ

Questions directors ask us.

Do we have to change our registration software?

No. PlayBase sits in front of it. We handle the inquiry, follow-up and reminders, then send families to the registration system you already use.

How long does setup take?

Your system is live within 14 days of our kickoff call. Missed-call text-back is usually the first piece switched on.

What does it cost?

Pricing depends on the size of your club and which systems you need. We walk through it on the call and confirm it in writing before any work starts.

Will parents know they're talking to an assistant?

Yes. Automated messages say so, and anything the assistant can't answer is passed to your staff with the conversation attached.

How much of my time does this need?

One call to start, about an hour of your input on club details during setup, and a quick review before launch. After that we run it.

Stop losing players to a missed call.

Book a 20-minute call